Setting up targeted advertising

Have you ever noticed how your social media feed is filled with advertisements that seem to be created just for you? This is not a coincidence or mysticism - it is the result of modern marketing technologies known as targeted advertising.

Targeted advertising is an innovative method of promotion in the digital space that allows you to show advertising messages to those users who are most likely to be interested in your offer. This type of advertising uses the powerful algorithms of social platforms such as Facebook, Instagram and TikTok to deliver your message precisely into the hands of potential customers.

Targeted vs Contextual: What's the difference?

Although targeted and contextual advertising are often perceived as similar tools, there are key differences between them:

• Placements:
  
  • Targeted advertising: Social networks (Facebook, Instagram, TikTok, etc.)
  • Contextual advertising: Search engines and partner sites of advertising networks
• Audience selection mechanism:
  
  • Targeted advertising: Uses socio-demographic characteristics, interests and behavior of users
  • Contextual advertising: Based on keywords and search queries
• Display principle:
  
  • Targeted Advertising: Proactively shown to users who meet specified criteria
  • Contextual advertising: Responds to specific user search queries

The effectiveness of targeted advertising comes from its ability to reach potential customers even when they are not actively looking for your product or service. This makes it an indispensable tool for increasing brand awareness, attracting new audiences and stimulating sales.

Given the complexity of setting up and optimizing targeted advertising, many companies turn to professionals to maximize their advertising budget and achieve the best results. A well-targeted campaign can achieve high conversion rates and significantly increase your ROI on your ad spend.